HelveticaNeueBlackExt.gif' alt='Helvetica Neue Medium Condensed' title='Helvetica Neue Medium Condensed' />Dana Brevini Phase 2 Dana Brand Standards. Brand and Identity Standards. Dana Brevini Phase 2. With Danas acquisition of Brevini comes the need to understand this new relationship both internally and externally. The following is an attempt to help all who work for Dana Incorporated to both properly understand and communicate how the Brevini brand fits within the organization. You formerly worked for Brevini Group. Cobra Snake 3D Model. You now work for Dana Incorporated, designing and producing Brevini products. Helvetica-Black.png' alt='Helvetica Neue Medium Condensed' title='Helvetica Neue Medium Condensed' />All former Brevini facilities and subs are required to move to the Dana identity with any project that relates initially to facility identity only not products. This includes Signage, Workwear, Stationery, Color Palettes, etc. The goal is to complete facility identity updates before the end of August with larger projects considered for longer lead time. Permitted Logos. Shown here is a visual representation of the Dana Brand Hierarchy for the Brevini brand. These logos must never be altered. They are in stone and must be used as is, and in accordance with the Dana Branding and Identity Standards. The logos shown can be found on our resources page. Before creating a new logo, such as a Primary Brand Product logo, check to make sure one doesnt already exist. To obtain a new Brevini Primary Brand Product logo, simply ask Corporate Communications to have one made for you by contacting them at identitydana. The corporate Brand moves from Dana Brevini to Dana only. Dana Brevini logo and Brevini Primary Brand logo with the legacy lower case Brevini typeface will be retired starting January 2. Guidance Document Questions and Answers Plain Language Labelling Regulations for Nonprescription Drugs and Contact Lens Disinfectants. Help on accessing. Brand and Identity Standards Dana Brevini Phase 2 The corporate Brand moves from Dana Brevini to Dana only. Dana Brevini logo and Brevini Primary Brand logo with. CatalogImages/23/1264184.png' alt='Helvetica Neue Medium Condensed' title='Helvetica Neue Medium Condensed' />The Brevini font changes to keep consistency with other Dana Brands. Any new installation of subs will immediately follow these standards. Helvetica Neue,HelveticaHelvetica NeueHelvetica Max. NOTE The Brevini Primary Brand logos are only used in relation to products. Basic Elements. For an overview of how to use and how not to use the Dana Diamond, click here to download a PDF. The Corporate Mark. The Dana Diamond, consisting of two chevrons and the letters DANA, is the corporate mark and primary element of the Corporate Identity Standards. It must, therefore, occupy a prominent position in the design of any communication. The Dana Diamond is custom artwork that must be used without modification or distortion. Do not re create or alter the Dana Diamond. Always use approved electronic artwork andor templates. Complete guidelines are contained on the following pages. The Dana Diamond exists in two basic versions 1. The Traditional Diamond above and. The Special Purpose Dimensional Diamond next section, both of which are available in various forms and file formats to accommodate a range of applications. The following pages provide detailed instructions and guidelines for correct usage of both versions and their variations. When referring in words to the Dana Diamond, use initial capitalization. The text reference appears like this the Dana Diamond. Likewise, when referring to the company name in text, only the D is capitalized. Use of the Dana Diamond by non Dana organizations requires verbal or written permission from a Dana person who has apparent authority or from Corporate Communications. For further information, contact Corporate Communications at identitydana. Basic Rules. Corporate Mark. Clear Space. Establishing a clear space around the corporate mark is very important. If crowded by other text or design elements, the Diamond may appear hidden. In every application, we need our identity to be obvious and proudly displayed so it can be instantly recognized. The Dana Diamond must occupy a prominent position in the design of any visual communication. For stationery, upper left corner for presentations and advertisements, upper or lower right corner is preferred. Minimum clear space equal to the height of the D in the word Dana must surround the Diamond, and must be devoid of borders, text, patterns, and images. Minimum size 58 inches wide, excluding white border, with the exception of pre approved merchandise items versions A, C, D, and E, product labels versions D and E, and packaging. Note Minimum size for the dimensional version of the Dana Diamond version B is 1 inch. This is the only exception to the 58 inch rule. Maximum size no restrictions. Minimum line screen 1. Brevini Primary Brand Logo. Editing The Logo. Basically, dont do it. Once downloaded, the only thing that can change is the size. Never alter the size or spacing relationships of the various elements. The logo should be sized up or down as a cohesive unit. If the size of the entire unit goes up or down, the line weight thickness should go up or down with it. For example, if the line starts out as 12 point rule, and you enlarge the entire unit to twice size, the line should end up as a 1 point rule. Also, never alter the thickness of the white border around the Diamond. Corporate Mark Version. At no time may the Special Purpose Dimensional Diamond be used in a Brevini Primary Brand logo. Color. The Brevini Primary Brand logos may only be reproduced in keeping with the guidelines set forth in the Basic Elements section of this site for Corporate Mark versions A, C, D, and E. Brevini green will no longer be used. Pantone is a registered trademark of PANTONE, Inc. This website is not intended to be used for color matching purposes. Please see a Pantone Color Formula Guide for exact color replication. Font. Going forward, the Brevini typeface used in the legacy Brevini logo should no longer be used. If you previously downloaded versions of the Brevini Primary Brand Logos that contain the legacy lower case Brevini typeface, please replace them with the updated versions. Clear Space. As with the Dana Diamond, establishing a clear space around each of the Brevini Primary Brand logos is very important. If crowded by other text or design elements, the logo may appear hidden. In every application, we need our identity to be obvious and proudly displayed so it can be instantly recognized. The logo must occupy a prominent position in the design of any visual communication. For presentations and advertisements, the upper or lower right corner is preferred. Minimum clear space equal to the height of the D in the word Dana must surround the logo, and must be devoid of borders, text, patterns, and images. Minimum size Minimum size is depicted in the diagram. Please note that the Brevini logo shown is representative of all Brevini Primary Brand logos. Maximum size no restrictions. Minimum line screen 1. Dana Diamond Quick Reference Guide. Guidance for correcting the nine mistakes most commonly made when using the Dana Diamond. All of the Diamonds can be downloaded from the resources section. Diamond Quick Reference 0. Guidance for correcting the mistakes most commonly made when using the Primary Brand Brevini logos. Unauthorized Usage. The correct use of Dana Branding and Identity Standards is essential to the integrity of our corporate image. The corporate mark and supporting elements should always appear exactly as they are supplied in approved artwork form. Modifying these elements will not only undermine our overall image, but could jeopardize our legal right to exclusive use of the corporate mark. The elements that compose the Dana Diamond should never be modified in relationship to each other. The Diamond may only be re sized as a unit. Illustrated on this page are typical misuses of the corporate mark and misinterpretation of basic standards. Free Helvetica Font Helvetica Neue. Helvetica Neue is a Linotype subsidiary that was designed in 1. D. Stempel AG by the cumulative effort of Wolfgang Schimpf, Reinhard Haus, Ren Kerfante and Erik Spiekermann. It is an open type font with some Latin extension backed by Greek and Cyrillic design supports. 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